DIGITAL MARKETING
What is Digital Marketing? “Digital marketing involves leveraging internet-based platforms, electronic channels, and modern digital technologies to market, promote, and increase visibility for businesses, products, or services.”. It focuses on reaching the right audience at the right time through the internet and other digital mediums. Unlike traditional marketing, which relies on print, television, and radio, digital marketing operates in the online world, where billions of people spend their time daily. In today’s fast-paced digital era, businesses cannot depend solely on offline methods to grow. People search for information, shop, and engage with brands online, making digital marketing an essential tool for any business that wants to stay competitive and visible. Key Components of Digital Marketing Digital marketing includes several strategies and techniques, each serving a unique purpose. Here are the most important ones: Search Engine Optimization (SEO) SEO is ...